Advertising & Paid Media
Turn ad spend into predictable pipeline.
Kalag paid media specialists plan, launch, optimize and report on ad campaigns across Meta, Google, TikTok, LinkedIn and YouTube — with weekly optimization and transparent reporting so every dollar has a job.
Specialties under Advertising & Paid Media
Explore the specific skills our advertising & paid media professionals cover.
Facebook & Instagram Ads
Meta Ads with weekly optimization.
Full Meta Ads management — audiences, creatives, retargeting, pixel setup and weekly performance cycles.
Explore Facebook & Instagram AdsGoogle Ads
Search, PMax and Shopping — profitable.
Google Ads specialists managing Search, Performance Max and Shopping campaigns with tight conversion tracking.
Explore Google AdsTikTok Ads
Native creative that converts.
TikTok Ads managers who build native, hook-driven creatives with Spark Ads and full-funnel targeting.
Explore TikTok AdsLinkedIn Ads
B2B pipeline, not vanity clicks.
LinkedIn Ads specialists focused on qualified B2B lead gen, ABM audiences and pipeline attribution.
Explore LinkedIn AdsYouTube Ads
Video ads that build brand and pipeline.
YouTube Ads specialists producing awareness-to-conversion sequences with skippable, in-stream and Shorts placements.
Explore YouTube AdsBusiness challenges we solve
Ad spend going out with no clear return
Campaigns launched once, never optimized
Creative fatigue — same ads running for months
No proper tracking, pixel or conversion setup
Reports that don't answer 'is this working?'
Skills included
- Full-funnel campaign strategy
- Meta Ads (Facebook + Instagram) buying and optimization
- Google Ads: Search, Performance Max, Shopping
- TikTok Ads and Spark Ads management
- LinkedIn Ads for B2B lead generation
- YouTube Ads and video sequencing
- Retargeting funnels and audience building
- Pixel, GTM and conversion tracking setup
- Ad copywriting and creative briefs
- Weekly performance reporting and ROAS analysis
Tools our talent uses
Industries we support this in
Expected outcomes
Weekly optimization cycles on every active campaign
New creative tested every week — not every quarter
Clear ROAS, CPL and CAC reporting your leadership actually reads
Lower CAC as we compound learnings across audiences
Full ownership of every asset, pixel and account
Frequently asked
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